Posts Tagged brick and mortar
Web Site Promotion Internet Marketing – 3 Reasons to Setup a Blog For Your Local Business
Many Local Businesses think it’s okay to just setup a website, and they have no idea why it is so important to setup a blog, and why this is one of the most crafty Web Site Promotion Internet Marketing methods a Small Brick and Mortar Business should employ. There are a lot of reasons any Local Business should be marketing with a blog, however, I’m going to just go into a few of the main reasons.
1.) Search Engine Friendly – Back in 2002, the Blog URL’s used to be very unfriendly to the search engines. Your URL syntax for example would usually have the entire date of the post within the URL, as well as no file extension on the end. Search Engines would pick these up, but they are not as favorable as the pages you can create now. For example, all you would have to do is to install the All In One SEO Plugin, and you can create pages with html extensions and without dates, so each post comes right from your root domain.
2.) Better Sitemaps – There is a WordPress Plugin now called Google XML Sitemaps, that will make sure the Search Engines spider all of your pages in a short amount of time. This plugin is also free, and only takes about 3 minutes to completely setup. The main thing you need to consider when setting up a blog is to write a few posts per week on it. Make sure you don’t pull other peoples content or it won’t have the value as writing the post yourself. Google loves unique content so take the time to write these yourself.
3.) Internal Links – One of the biggest benefits of setting up your own blog on your website domain, is the fact that you can use certain keywords you are trying to rank for to point to your main site within the content of your blog. This concept is known as Internal Linking. For example if you were trying to rank for San Diego Attorney, you would create a post with this keyword in it, then use this keyword as Anchor Text pointing to your main index page. Google would count this as one link.
As your blog grows, you can do this over and over, linking 1-2 times with each post. A word of caution though is you don’t wanna over do this or Google will catch on. Also you want to use Anchor Text on similar keywords that are relevant such as San Diego Attornies, or San Diego Attorney Online. You want to “mix up” your Anchor Text so Google doesn’t think you’re just trying to go for one keyword.
Over time you can build hundreds of links just by doing this and being consistent on your posts. Always offer quality content on your blogs that customers would enjoy even if they weren’t going to take advantage of your services right away. This way you are employing attraction marketing into the mix as well.
There are actually quite a few more reasons Blogs are totally necessary to use as a Web Site Promotion Internet Marketing method for Small Businesses Online, and we’ll be happy to personally discuss them with you for free. Best of luck my friend!
Using Tell-a-friend Scripts to Increase Website Traffic
Tell-a-friend (TAF) scripts are a form of viral free traffic marketing content used to build traffic to your website and increase targeted website traffic. Viral free traffic marketing generation strategies make use of viral content in the form of audiovisuals, multimedia, broadcast and publishing media to generate free traffic to your website. The whole point of making use of viral free traffic marketing generation strategies is to grab the attention of your target market, generate an awareness of your product or service offering and create buzz and positive word of mouth online and offline. TAF is an effective and cost-efficient way of promoting a product, service or website since not all paid traffic generation strategies work to create enough attention, awareness and buzz. Remember to use viral free traffic generation in making people come back for more of your content. The key to effective viral free traffic marketing is to allow the spread of publicity to more people the fastest, easiest and most convenient way hence, the word “viral”.
Here’s how tell-a-friend methods generate traffic to your website.
Tell-a-friend (TAF) website promotions are free traffic mechanisms that direct traffic to your website. Though there are a lot of people browsing the Internet these days, not many people would want to make a purchase through Internet businesses. This makes it hard for legitimate Internet businesses with high-quality products and services to thrive. TAF has long been used as a means of promotion. Even before the Internet, traditional “brick-and-mortar” businesses have been using TAF. The basic principle to TAF was for a customer to refer the existing business, product or service offering to a potential consumer – most likely a friend or a family member – who could gain from and appreciate the product or service offering. The TAF method guarantees the best results with the least costs and expenses with enough “social proof” from friends and family therefore, instantly building a sense of trust and confidence.
There are practically two ways of generating free traffic with TAF. First is through the voluntary TAF method. Here, friends, family members and niche leaders tell other people about your website content. This could be video, audio, podcasts, articles, blogs, publications, quizzes, and many others. The mandatory TAF promotion baits existing consumers to “tell-a-friend” by offering free gifts and discounts equivalent to the number of customers who have made a purchase because of their referencing.
Remember that TAF makes use of already-existing website traffic and profitable long-term relationships with consumers and because of these; you will have to do some modifications on your existing website to add traffic to your website.